![]() ![]() The Green Card will now come with a $100 annual benefit for Clear, the private airport security service similar to TSA Precheck, as well as an annual $100 airport lounge credit through LoungeBuddy, which AmEx says will cover roughly two lounge visits.The card had not received any major changes to its benefits since 2002. The Green Card was sort of forgotten by credit card users. AmEx has been upping the perks and rewards on the Platinum Card to keep customers, and has done the same for the Gold Card. The company's Platinum Card now competes with JPMorgan Chase's Sapphire Reserve Card, as well as Citigroup's Prestige Card. That's largely because American Express, which used to dominate the high-end-credit card market, has faced increased competition from rival banks and credit card companies. While the Green Card may have the history, the Gold Card and the Platinum Card have received much more love from the company. "Those who had the card felt like they were just a little more special," said Kit Yarrow, a professor of marketing and advertising at Golden Gate State University. And the Green Card's design was adopted across all of American Express cards. The American Express Card became a symbol for the global traveler and high-level executive. it is not a ‘shoppers card,’” American Express CEO Howard Clark told shareholders in 1969. “Our card is a prestige instrument used primarily for travel and entertainment. It also had an annual fee - six dollars, or roughly $40 in today's dollars. Advertisements from its launch into the 1970s focused on how customers had to apply for the card, and not everyone would be accepted. The card was a sold like a ticket to an exclusive club, a club full of traveling businessmen. At the time, American Express’ biggest business was travelers’ checks. The Green Card was originally known as “The Money Card” - colored to resemble American dollar bills - but has been widely referred to simply “The American Express Card.” The Green Card was rolled out a year before the Boeing 747 went into service and international travel was becoming increasingly available to Americans. It wasn't even the first credit card AmEx issued - that distinction belongs to the "Purple Card," a paper version which launched in 1958. The Green Card wasn't the first credit card - that achievement belongs to Diners' Club. ![]()
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